Communication SkillsSales & Marketing

Training courses in Customer Service

Turn your customer service team into a competitive advantage and an engine for growth with a great customer service training course. Customer Service agents are the face of every organisation and are often the first point of contact with customers. This makes it vital for them to receive adequate training which will directly impact your company’s bottom line. 

Business environments today are incredibly customer-driven. Mass customization and endless choices within almost every industry means that the market is more competitive than ever before. It’s not just the product and price that businesses have to compete on, but also the customer service. 

According to a recent survey, 54% of all consumers globally say that they have higher customer service expectations than they did just one year ago.  

As a consumer, you will agree that when it comes to personal experience a company’s customer service stands out above all else. Their marketing tactics might be clever, and their store might be beautiful… but if the customer service is bad, it is unlikely that you will go back to them.  

 Customer service is a company’s opportunity to connect with their consumers. This is where you, as a company, show that you care and that you can solve problems quickly and efficiently. When this is done well, it will be remembered and it will keep your customers coming back time and time again.

96% of consumers globally say customer service is an important factor in their choice of loyalty to a brand while 89% of consumers have switched to doing business with a competitor following a poor customer experience.   

With recent advantages in digital and communication technologies, customer service has been changing quickly. Social media interactions between consumers and businesses are driving engagement to new levels. Attitudes and expectations are changing, driven by millennials who are placing higher demands on businesses and the customer service they are exposed to.  

Your customers are your biggest growth opportunity. Every employee should work hard to keep them happy — whether from the position of marketing representative, executive assistant, or customer service representative.
Most of the research indicates that it is just as necessary to treat the customer with dignity and courtesy as it is to fix the issue. It is obvious that the industry will still need friendly workers to add the human touch.

Customer support training may be adapted to a number of scenarios. Although the idea is consistent across the board — train your staff to serve and have a positive impact — specific training strategies and procedures can vary depending on the circumstances.

What will set you apart  

Remarkable customer service is a competitive advantage. It’s also the key player in the game of customer retention.  

These courses are designed to enable the learner to gain a detailed understanding of the customer service function within an organisation. It also facilitates the development of effective customer service skills.   

Are customer service training courses for you?  

Customer service training is the coaching that employees receive to improve support and satisfaction among customers. Any employee that interacts and deals with customers should be taking a customer service training course.